Award-winning PR for start-ups
Are you a start-up, a PR agency or a VC looking for PR support?
Work with one of the UK’s top 50 independent PR practitioners, as voted in the Independent Impact 50 awards 2025 – offering virtual, flexible and impactful B2B tech PR designed to grow with you and your team’s needs. Full suite of communication PR services across UK, US, EMEA focusing on:
- Flexible, no-fuss collaboration: project-based or retained support, remotely
- End-to-end delivery: media strategy, content creation, thought leadership, press outreach, event PR, award entries, and more
- AI‑aware storytelling that balances editorial quality with SEO-boosting tactics – rich content, enhanced metadata, thought leadership, and optimised press materials
- Modular collaboration: engage per leap or campaign, or scale PR support across multiple founders and stages
- Portfolio spotlight capability: from tier-one earned coverage, award entries, and analyst briefings to CEO-led articles and crisis-prep messaging kits
- Affordable and efficient PR (if a PR agency isn’t for you just yet) and ability to scale up through network of SEO, marketing and PR agencies
Menu of services
Proactive press office
When it comes to creating creative media campaigns that matter, working with someone with a contagious passion for the tech industry is essential. Break into the right audiences, with the right message, at the right time.
Successful campaigns and great track record across trade, channel and national media through interviews, commentary, podcasts, newsletters and Substacks etc.
Content Writing & Messaging
From press releases, to thought leadership articles, social media posts and award entries, a trusted pair of hands to help you craft any content you need for your PR programme.
Strategic revamp of your company’s messaging to crystalise your USPs and ensure it reflects your mission and ambition.
Strategy
Meaningful PR: Frequent touch points with leadership, sales, product teams to make sure PR is truly impacting your bottom line.
Trusted pair of hands: always advising on what is needed to ensure success and offering a creative yet realistic view of what’s feasible based on your business’ journey, budget, and timings.
Event & award support
Support with event logisitics, securing media and analyst attendees, leveraging relevant press releases to maximise presence at key events. Drafting award entries and advising on the best categories to enter against your competitors, and win.
Crisis comms & media training
Proactive crisis management plan and execution (i.e., prepping statements, managing media requests).
Media training for key spokespeople to ensure the right messages are communicated through media interviews and analyst briefings.
New business, resourcing & mentoring
Support with new business pipeline building and execution, presentation development and team training/ management.
Training courses include: AI in PR, content writing, media pitching, time management etc.
Experience snapshot
Over 14+ years of experience in B2B tech PR, across cloud, storage, AI, data, edtech, fintech, ecommerce, VR, AR, martech, robotics, healthtech, cybersec, adtech and more.
Red Hat, HP, Nokia, ClassPass, Pure Storage, Nasuni, Wasabi, Bambuser, WaveOptics, Vodafone
Ogury, Pencil.AI, Knotel, SEMRush, Blis, Stack Overflow, Open-Xchange, Bazaarvoice, Selazar
StressPoint Health, Ordr, Withings, EdTechXEurope, Starship Technologies
Get in touch
… with Loupa PR if you’re looking for strategic B2B tech PR for a specific project launch, for PR training, or for a retained partner. Any questions more than welcome!
Case studies available upon request.
UK Reg Address
International House, 64 Nile Street
London, N1 7SR
(0044)-7591004738
marialoupapr@gmail.com
Loupa PR 