Loupa PR

Another #FridayPR101Day, and this week is all about 2025 planning.

Time and tide wait for no man: December’s almost here, and the best way to start 2025 strong is to get your PR and business strategy rolling now. The earlier you kick off, the better equipped you’ll be to stay ahead of the game (and your competition!).

By initiating your PR and business efforts in early December, you position yourself to navigate holiday schedules effectively, set the tone for 2025, and start the year with strong momentum. It’s not just about being first; it’s about being ready.

Why is December the sweet spot for 2025 planning?

– Beat the holiday lull: Many companies, key decision-makers and media outlets slow down significantly during the holidays. If you want to land that feature, secure that partnership, or slide into a budget conversation before it’s set in stone, now’s your moment, before decision-makers and key contacts go on break.

– Tap into the year-end budget cycle: December is when the budgets are still flexible, as companies are making final decisions on how they’ll spend in 2025. Plan ahead for the next 1-2 quarters if possible in terms of your PR spend to ensure consistent visibility for your brand, for the new year.

– Build momentum for January and beyond: By starting in December, you’re already laying the groundwork, prepping content, and lining up opportunities to hit the ground running when January hits.

– Capitalise on strategic planning: Some of the most successful companies start planning their Q1 PR strategy in December, fully aligning it with their company’s wider business plan and objectives for the new year. Use the downtime to plan and refine your offering, messaging and PR plan for the new year.

– Land a last-minute spot in “2025 trends” pieces: Journalists and editors often publish year-end roundups, trends’ pieces etc. Although a lot of these are filed as early as September, there are still some opportunities to feature in 2025 predictions pieces and be part of the conversation. Those articles can be game-changers for visibility ahead of the holiday season, to give you a solid stepping stone into the new year.

Your brand deserves to dream big and plan for success, so don’t wait—get started now and set the tone for 2025. Whether it’s landing press coverage, influencing budgets, or just building momentum, starting now means you’ll enter the new year ready to own it.

So, what’s your PR plan for the new year?

If you want to plan your PR strategy or have any questions, feel free to get in touch!