Loupa PR

In the past few months, we’ve seen incredibly talented reporters, editors, and photographers – across major outlets and small publications – facing layoffs, closures, and uncertainty. These are people who’ve dedicated their careers to telling important stories, holding power to account, and giving voices to those who need them most. Case in point, the lack of dedicated court reporters in some areas in the UK, meaning vital stories risk going unreported.

Not just as a PR professional, but also as a multimedia journalism graduate, this hurts even more. PR and journalism are so interconnected that they share the same fault line – a shake in one sends shockwaves through the other. We’re at a crossroads where the future of the industry can still be shaped – but only if we choose to protect it.

How we can support:
🤝 Share job posts when you see them – for journalists and PRs alike. I always share on my feed and DM any to my network if relevant, so keep an eye out!

📢 Support freelance journalism – the brilliant journalists starting their own newsletters and Substacks and subscribe! There’s a few lists out already, but if you know of any great newsletters, Substacks or independent projects from journalists – drop them in the comments so more people can follow and support.

📩 Keep the conversation open – whether it’s for collaborations, ideas, or just to vent! My DMs are always open 🙂 I had a some great chats already with some of you, and some ideas in the works – open to any suggestions on how we can further support during these times.

🙌 Amplify their work, and if you can, hire them (and obvs pay them on time)! Journalists have many, many transferrable skills – and they can also deliver invaluable training sessions for your PR teams too.

💡 Continue backing the press – pay for the journalism you value, from nationals to trades to local titles. Encourage clients to follow suit and make paid subscriptions part of the conversation, because they’re vital to keeping the profession alive.

The tide won’t turn overnight – but this doesn’t mean we can’t be an anchor for each other, to make sure no one weathers it alone. ⚓

Full post here https://shorturl.at/quHIO.