Loupa PR

🚀 As Q1 comes to an end, I wanted to take a moment to reflect – both on the landscape, and what strong, strategic PR can actually deliver.
Gartner predicts that PR and earned media budgets could double by 2027 – driven by AI reshaping how audiences discover information – and don’t get me wrong, I love the sentiment, but the reality on the ground is a bit more nuanced.

Budgets are still tight, media are under pressure, and attention is harder to win than ever. This is where sharper, more credible storytelling makes the difference – the kind that actually cuts through and reflects what journalists want to hear.
Because right now:
– Journalists are overwhelmed and more selective than ever
– AI is filtering pitches and prioritising trusted sources
Recent reporting from Press Gazette only reinforces this – trust is fast becoming the currency of visibility.

Which makes credibility, experience, a strong eye for a story and established media relationships more important than ever – to even land in the right inbox. (On that note, a big thank you to the journalists in my network for the continued collaboration and trust – it makes all the difference!)

📊This is exactly what my strategic approach is built around – and what it delivered in Q1:
– Supported 6 clients across UK, US and EMEA 🌍
– 50+ pieces of earned coverage 📰
– Tier1 interviews and opps incl. the WSJ, Fortune, TFN, Tech.eu and more
– Built thought leadership across media, Substacks and secured podcasts 🎙️
– Delivered campaigns that exceeded KPIs and drove inbound leads 📈

💬 And in case you’re wondering what sits behind those results:
I feel very lucky to work with brilliant clients and partners – and with thanks to my network for the lovely feedback, here’s what working with me is like:
“An exceptional partner… consistently proactive and one step ahead”
“Commercially aware counsel focused on meaningful coverage, not volume”
“The very best of what independent PR practitioners can bring… strategic, accountable and genuinely invested in client success”
“Maria has little time on this account but a big impact”

📣 Looking ahead
If you’re a PR agency, startup or VC looking for senior, flexible PR support across the UK, US and EMEA –
I support teams with end-to-end, senior-led PR – combining media, content and thought leadership to build credible visibility that drives real business outcomes.
Let’s talk. ✉️